Reaching For The C Suite? Don't Forget This Tool.
“Dress for the job you want.”
Are you using personal style to your advantage? Dress for the job you want, not the job you have.
It’s an age-old sentiment but it rings true today more than ever. How you dress (your personal style) still matters in most professional work environments. Yes, I’ve seen how it’s acceptable to wear a hoodie to some offices and we all know the Mark Zuckerberg “uniform” by now (grey t-shirt, jeans, and Nikes on repeat). Therefore, it’s easy to forget that your image makes an impact but it does… in two key ways:
Clothing influences perception, your own perception of your ability to perform (dressing to feel confident, dressing to boost your mood). And it influences the perception others will have of you as well (the impression they get through your style). This is the reason we choose a suit for a job interview over a pair of comfy sweats. This is why you’d feel better if your doctor is in a lab coat or professional attire rather than a hoodie.
Yes, research shows that the clothes you wear actually change the way you perform!
Dressing well doesn’t have to mean being fake or wearing things that make you uncomfortable, just be thoughtful in planning your style, be strategic in crafting a signature style.
YOU HAVE A VISUAL BRAND whether you know it or not. Your clothing sends a message about you, don’t you want to control that message? It’s time to end the cycle of a closet full of nothing to wear.